There is no question that child abductions are tragic, and that Amber Alert phone notifications (part of the national Emergency Alerts System) are a great idea. But the implementation of this notification program is terrible! iPhone users were jolted awake several times last night by their phone's "Alarm" ringtone, which is designed to sound like a 1950s military base under threat of imminent attack. On iPhones, the Amber Alert system uses this specific ringtone at full volume, even when in Silent Mode or Do Not Disturb is activated. Unless a tsunami is about to wash Los Angeles into the ocean, common sense tells us that particular sound is not necessary or appropriate, especially since it can be triggered in the middle of the night while people are sleeping. It's an all-or-nothing design, where the only option one has is to opt-out entirely. Given the ringtone choice, it wouldn't be surprising if many people did opt out. The poor decision to use this particular ringtone is a lesson in the importance of getting the details right.