So Target disclosed that criminals somehow accessed credit/debit card information for as many as 40 million of its Black Friday retail customers. Alright, it's settled. We gotta go back to a cash-only society. But seriously, if you shopped in a brick-and-mortar Target store in between November 27 and December 1, double-check your transaction history. This is the the kind of thing that justifies having a positive brand image. The press coverage of it has been relatively light, but we wonder how such a breach would be reported if it were to happen to more divisive brands like Walmart.