I and other people of color (aka non white identifying) struggle with this daily. There is still a perception of a level of measure being applied to normative culture as it being set by white Americans. Even if hiphop and other powerful native cultures to the Americas like the various Latino cultures are increasingly influential. The images we see, that are advertised or the social norms we adopt are heavily influenced by the anglo-american. This largely has to do with who controls most of the wealth in this country, but also there is a psychology of all american people to normalize to this level of whiteness in order to avoid persecution or oppression by being outside of the larger society because of political, sexual, religious or vocational choices. "White America is desperately searching for its soul because it has for so long benefited from a belief that it is apart from the rest of us, blank of experience..."